Karndean Updates Consumer Branding
Export, PA, June 13, 2022-In business for nearly fifty years, luxury vinyl specialist Karndean Designflooring is giving its consumer and retail-facing brand identity an updated look and feel. The new look can be seen in the company logo, brand color palette and greater emphasis on Smokey the Great Dane, a staple in the brand logo since the company’s beginnings in 1973.
Karndean Designflooring began in the United Kingdom when a flooring installer with a passion for great product design created a small business from his family home. The original Karndean team worked out of that house for several years, and the family’s trusty dog Smokey made frequent appearances in meetings. For the family and the company’s early employees, these years bring back many fond memories. Today, Smokey embodies the shared qualities of a Great Dane and Karndean floor: unmistakable, protective, dependable, loyal and a pillar of the household.