Karen Mendelsohn Named SVP of Marketing for Mohawk

Calhoun, GA, September 7, 2016—Marketing strategist Karen Mendelsohn has been named senior vice president of marketing at Mohawk Industries.

In this position, Mendelsohn will be responsible for the overall creation and implementation of marketing strategies to drive dynamic new growth across Mohawk’s North America Flooring businesses.

Mendelsohn steps into her role as chief marketing leader of Mohawk North America Flooring with a wealth of experience in corporate and operations planning, brand development and management and eBusiness strategy.

A 30-year veteran of the building products industry, Mendelsohn earned an MBA from Columbia University and spent more than 15 years in strategic, sales and marketing leadership at Masco, a supplier of brand-name building products and services. Before that, she was vice president of marketing for 12 years at Delta Faucet Company.

Mohawk is already a leader in digital within the flooring industry. Under Mendelsohn’s leadership, the company will further innovate its digital strategy and social presence to resonate and build connections with consumers to drive increased traffic to Mohawk retailer locations.

Mendelsohn is the 2014 City of Hope Spirit of Life Honoree. She serves on the executive council of City of Hope, is on the board of directors of HomeAid America and is a founding board member of the Homebuilding Community Foundation.