Karastan Rug Tags Encourage Whole-House Decorating

Dalton, GA, November 1, 2007—To ease the complexity of cross promoting, Karastan has created hanging coordinate rug tags.

 

“We understand that decorating in today’s open, multi-purpose spaces often requires the use of more than one rug,” says Anne Carley, director of rug marketing for Karastan.

 

“In response, we’ve increased our coordinate options, offering many patterns in shared palettes that team with three or more rugs. By putting images of these rugs on hanging tags, we make finding compatible options quick and easy. Our coordinate rug tags are a profitable point-of-sale tool that gives retailers the confidence they need to close multi-rug sales.”

 

Karastan currently offers tages for its English Manor, Sierra Mar and Axminster collections and makes an online version available through karastan.com.


Related Topics:Karastan, Mohawk Industries