Job Seekers Use Both Print and Online Advertising

New York, NY, November 8, 2006--Seventy percent of all job seekers reported using newspapers and online ads to look for employment, The Conference Board reported today. Online and print ads were not mutually exclusive, with most job seekers using more than one method. But searching print and online ads ranked well above other job search methods such as networking with friends and colleagues (50 percent of job seekers) and other activities including using employment agencies (26 percent of job seekers). "The Internet has definitely become an established method of job search," said June Shelp, economist and director, New Initiatives at The Conference Board, "but job seekers are still combing print ads as well." The research shows that the Internet is being used for a variety of job search functions from gathering employer/job information (68 percent of job seekers), submitting resumes and applications (66 percent), to posting resumes on a website (42 percent) and signing up for email notifications (39 percent). This recent data on job search methods is based on a nationally representative sample of 5,000 households surveyed monthly for The Conference Board Consumer Confidence Index and is conducted on behalf of The Conference Board by TNS. Among respondents who received a job offer, the largest percentage (38 percent) feels that their job offer resulted from their Internet search. About one-third attribute their job offer to networking with friends and colleagues (27 percent) and "other," including employment agencies (30 percent). Newspapers were the least likely to be cited as the source of a job offer with 24 percent of respondents citing print ads. Just under half of the job seekers in this survey reported receiving a job offer. Respondents could include more than one source in their answer to the question on the source of their job offer. On the advertisers' side, jobs in a variety of occupations are now posted on job boards and the Internet sites of newspapers. Management jobs, along with healthcare practitioners and business and financial operations are among the leading occupational categories with online advertised vacancies. Over 1200 Internet job boards are tracked monthly in The Conference Board Help-Wanted OnLine Data Series™, which now publishes monthly data for 50 states, 52 major metropolitan areas as well as occupational data.