J+J Launches Shift Online Magazine

Dalton, GA, March 9, 2017—J+J Flooring Group announces the debut of “Shift” magazine, a publication designed to spark innovative and inspiring out-of-the-box design perspectives in commercial flooring applications using the J+J product portfolio.

Available for download on J+J’s website, www.jjflooringgroup.com/products/shift, the first volume of “Shift” embraces the idea that every floor installation is a blank canvas from which to create a distinct design and broaden perspectives.

Whether shifting highlights, variations in exposure or a transfer of focus, each edition of “Shift” will explore three conceptual approaches using a progressive combination of pattern, color and texture.

Each of the three concepts included in “Shift”—Highlight, Sync and Focus—offer designers creative ideas for approaching their next project. Highlight explores the utilization of thoughtfully placed color accents to create a memorable design theme.  Sync techniques artfully show how function and flair can be achieved by pairing relevant flooring types within a singular space. Focus reveals fresh perspectives on merging patterns with color to create intentional focus on space, function and direction.