J+J Holds Seventh Annual Helping Hands Event
Dalton, GA, December 13, 2023-Each November and December, J+J Flooring’s annual Helping Hands initiative engages designers and flooring professionals who team up and create festive Christmas trees based on different motifs chosen by kids. These themed symbols of the holidays are then donated to regional children’s hospitals for patients and their families to enjoy. This is Helping Hands’ seventh year.
This year, Helping Hands spread cheer through J+J associates and participating firms in Atlanta, Georgia; Birmingham, Alabama; Chicago; Dallas; Fort Worth, Texas; Houston; Indianapolis; and Nashville, Tennessee. Additionally, the initiative expanded into Austin, Texas; Charlotte, North Carolina; Galveston, Texas; and Portland, Oregon. More than 1,150 individual Christmas trees were decorated as part of the 2023 events, which collectively drew over 1,125 guests, marking it as the largest initiative to date.
Helping Hands connects and unites design and manufacturing professionals in a special way that enables them to give back to their respective communities at a particularly tender time for youngsters on the path to healing. Designers are encouraged to incorporate toys and games into the tree décor to be repurposed for continued use beyond the holiday season.
At the conclusion of the competition, the winning design teams in each market were able to accompany J+J Flooring representatives for the delivery of the trees at each hospital. Children and their families perused the trees in pop-up holiday forests, picking their favorite to take with them and adorn their hospital rooms.