JCPenney Testing Empire Today Venture in Two Locations
Plano, TX, May 20, 2016—As investments in new and existing homes reach record levels, JCPenney is powering up its Home business by incorporating an appliance showroom to nearly 500 stores, ramping up its window treatment selection and testing initiatives with both Empire Today and Ashley Furniture.
Through a unique venture with Empire Today, JCPenney will test the availability of flooring solutions in the Tampa, Florida, and Washington, D.C., markets beginning this summer.
Each location will showcase a large selection of quality carpet, hardwood, laminate, vinyl and tile samples in a store-within-a-store concept staffed by Empire Today trained floor specialists.
As an independent operator, Empire Today will occupy between 750 and 1,000 square feet inside the JCPenney Home department, overseeing responsibility for marketing, customer service and environment.
Depending on the results of these tests, JCPenney will determine whether to expand these concepts to additional stores and markets.