IWT Tesoro Inks $5M Ad Deal

Westport, CT, April 11, 2007--Ceramic tile distributor IWT Tesoro said it has contracted with Global Media Fund, Inc.(GMF). GMF will provide $5 million worth of nationally syndicated newspaper features, nationally syndicated radio features and other pre-paid media over the next three years using GMF's currently utilized, industry standard advertising rates.

 

The agreement calls for the regular distribution of feature articles to approximately 10,000 newspapers, news and wire services, industry journals, and consumer publications. The campaign also includes support for Tesoro's distribution channels and wholesale customers. In addition, GMF will coordinate an annual conference specifically focused on meeting Tesoro customer needs and showcasing the company's product depth and merchandising capabilities.

 

Don Rose, CEO and President of GMF stated, "Tesoro's commitment to quality and innovative merchandising make them an ideal partner for the Global Media Fund. We believe Tesoro has an exceptional scope of products that will continue to expand in the marketplace." Henry J. Boucher, Tesoro's CEO, said, "We are excited about Global Media's advertising and media campaign; we expect it will provide new avenues for us to support and service our growing customer base. The opportunities to engage our clients in ways that can support their merchandising and sales give Tesoro a significant advantage in a growing market."