IVC US Names Senior Marketing Director

Dalton, GA, April 2, 2012 -- IVC US said it has named Bart Rich senior marketing director effective April 4.

The firm also named Jim Swatosch as division manager, central, Jeff Spirer as division manager, east, and Jim Chepalis, division manager, west, to focus on its distribution channel.

Rich will oversee marketing strategy and execution as the company expands into more categories and channels.

Most recently, Rich served as the director of brand management for residential and main street commercial carpet brands at Mohawk.

Swatosch and Spirer join IVC having previously held senior positions with Beaulieu of America.

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