Invista Launches New Stainmaster Formula

Kennesaw, GA, July 22, 2008 –Invista is introducing a new Stainmaster stain production chemistry and is launching it with a new national consumer advertising campaign.

All Stainmaster carpet fiber now features the new LotusFX Fiber Shield for a more uniform fiber coverage and fast, easy soil release, Invista said. This new formulation enables their fiber to stay up to 30% cleaner and last up to 50% longer than other carpets in a recent comparison test.

The LotusFX Fiber Shield is the latest innovation to complement Stainmaster carpet. It is manufactured using Invista’s proprietary formula, and the carpets stay up to 30 percent cleaner and last up to 50 percent longer than other carpets, according to a Hall & Partners Brand Study for Invista.

Starting on Aug. 4 Invista will also launch a new national TV advertising campaign to promote the Stainmaster improvements that will generate over 500 million consumer impressions on national broadcast and cable TV.

Free promotional point-of-sale materials are available for retailers.