Invista launches 2004-05 Automotive Collection

Kennesaw. Ga, May 19--Invista, today announced the launch of its 2004-2005 Invista style collection developed specifically for use by creative designers in the automotive industry. The company also announced that in addition to the renowned nylon 6,6 performancefibers, this year's collection marks the introduction of specialized automotive upholstery fabrics borrowing from the company's world-class technologies. The new Invista collection will be unveiled at the Automotive Interiors Show in Detroit, MI, May 19-20, 2004. "We've been meeting with OEMs for the past year to really get to the heart of the obstacles in automotive interior design particularly on the floor," says Jane Gillett, Invista Transportation Flooring Design Resource Manager. "Having this direct interaction has made it possible for us to put our design and technology expertise to work," she adds. Since the Style Collection launch at the Auto Interiors Show in May 2002, Invista has worked directly with Tier 1s and Tier 2s to bring differentiated looks to automotive interiors. The company has also been working closely with the renowned Chicago-based commercial design firm Perkins & Will/Eva Maddox Associates, Inc. The colors and textures included in the 2004-2005 Invista collection have been developed specifically and deliberately for automotive interiors. Among the 60 new flooring styling products being showcased this year are the Invista: (x) Cut and Loop: A combination of loop pile tufts and cut pile tufts (x) Level Loop: A loop carpet with a level surface (x) Textured Loop: A loop carpet with varying degrees of height to create a loop texture. (x) Tip Shear: A combination of loops and sheered loops to create a cut or uncut texture or pattern "Designers want to use the floor as a design element. They believe the floor has been under-utilized with a reliance on solid color, cut pile velour for the last 20 years. This collection now makes it possible for the floor to become a design focal point." This collection has been very well timed and received by OEMs.

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