Invista Introduces Trusoft to Stainmaster Carpet

Kennesaw, GA, Jan. 5, 2012 --– Invista is introducing a new nylon 6,6 fiber that it says is its softest fiber yet.

Stainmaster carpet with Trusoft fiber will make its debut at Surfaces and be available in the first quarter.

The new fiber, which can be manufactured in many colors, styles and patterns, will help carpets stay soft, durable and beautiful, while maintaining its well known carpet stain and soil resistance, Invista said.

“Our market research continues to confirm that consumers want carpets that are both durable and soft," said Steve Griffith, chief marketing officer, Invista Surfaces.

Tom Levi, owner of Levi’s 4 Floors, a long-time Stainmaster Flooring Center, said, “These carpets can sell themselves with one little touch. This product is going to be a game changer. Its fantastic, soft touch combined with the proven durability of Stainmaster products is going to influence the way people select their new carpet.”  

In 2009 Invista launched Luxerell fiber and in 2000 it launched of Tactesse fiber, both premium, soft fibers that currently represent a significant part of its business.