Invista Integrates Stainmaster, Antron into Unit

Kennesaw, GA, Feb. 21, 2011 -- Invista said its Performance Surfaces & Materials business will integrate its residential Stainmaster brand and commercial Antron brand business segments into a new “Surfaces” organization within its Performance Surfaces & Materials business, effective immediately.  
 
Invista said the move is designed to facilitate additional innovation and investment in marketing, product development, planning, and operating strategies, in order to strengthen the value of Invista’s Invista and Antron brands and Invista’s overall investment in the Surfaces business.
 
Dan Haycook, who has served as Invista Apparel’s executive vice president for Asia Pacific for the last four years, has been named executive vice president of Surfaces

Invista also announced that Steve Griffith, who is currently responsible for Invista’s residential business segments, will become chief marketing officer for the Surfaces business.
 
In addition, Russell Pike has been named to lead the European surfaces and global automotive flooring teams.