Invista Begins Antron Marketing Innovation Award

Atlanta, GA, June 14, 2010--Invista said it has introduced the Antron Brand Match Marketing Innovation Award.

The award is supported by the International Interior Design Association. Invista said its goal is to recognize a commercial carpet mill’s innovative marketing programs and practices that have “matched” an unmet need or improved a design process for their customers. The award will be available to commercial mills in the U.S. and Canada.

Entries will be judged on innovation of the product launch or marketing program, marketing techniques used in the campaign and the success of the program with the intended audience.  A panel of judges will select the winner.

Each entrant will be required to submit an official entry form, rationale statement and supporting print materials.  Entries will be available in March 2011.