InterfaceFlor Begins New Australasia Campaign

Melbourne, Victoria, Australia, May 11, 2009--InterfaceFlor, the world’s largest manufacturer of carpet tiles has launched new brand campaigns in Australasia, designed to change the perception of carpet tiles from a functional but unremarkable flooring finish, to a creative design palette for the floor.

With a campaign theme of "The Floor Revisited," InterfaceFlor is using a mix of magazine ads and social media footage to encourage architects, designers and interiors specifiers to embrace their new flooring concept ‘the 5th Wall’.

To help InterfaceFLOR communicate this concept InterfaceFlor commissioned a suite of brand communication materials including an online video.

The video shows how InterfaceFlor physically used its carpet tile product as the basis for designing its new media and magazine advertisements. Sally Orme, Marketing Communications Manager at InterfaceFLOR in Australia commented: “We physically used our tile products to create scenes and moods, then we photographed the montage from above, and used this as the key to our new brand campaign.

"The media ads and fast frame video footage demonstrate in a practical sense how carpet tiles can be used creatively, and help people view floorspace differently.”