InterfaceFlor Begins Middle East Green Campaign

Dubai, UAE, Nov. 8, 2010 -- InterfaceFlor has launched a "Let's Be Clear" campaign across the Middle East to show its customers just what goes into its products.

InterfaceFlor made a pledge in the 1990s to eliminate its impact on the environment by 2020, called Mission Zero, and aims to be a fully sustainable company by 2020.

The company is urging businesses to achieve complete transparency by 2012 and for consumers to demand an Environmental Product Declaration (EPD) on all products so they can compare the environmental impact of different products.

"Carpet may seem an unlikely test-bed for sustainability, but in fact the commercial carpet tile marketplace has become more aware of sustainability issues than most others," said Lindsey Parnell, president and chief executive officer of InterfaceFlor Europe, Middle East, Africa and India.

A guide, Just The Facts, is available to download free of charge from the InterfaceFlor website, and explains how to assess the sustainability of different products and the companies which make them.