Interface Relaunching Brand at Milan Design Show
Atlanta, GA, April 16, 2012 -- Interface announced in Milan, Italy that it is launching a new evolved global brand along with a new collection.
The company said that both underscore the carpet tile manufacturer's design and sustainability leadership.
Interface is referring to the brand simply as Interface, the name under which the company was founded, rather than InterfaceFlor.
Interface is the only carpet company present at the exclusive and leading design venue La Triennale di Milano.
In conjunction with the brand launch, Interface has also announced a commitment to the global Green Apple Day of Service, where the company will encourage its employees, customers and suppliers to volunteer towards school sustainability projects in the communities where it operates around the world.
Interface said the change helps to honor the legacy and vision of the late Ray Anderson, the company's founder and sustainability pioneer.
The new look, which will be unveiled at Milan, is a modern take on the company's historical design, Interface said.
"The new brand is a reinforcement of who we are as a company," said Maria Davlantes, senior vice president and chief marketing officer of Interface.
The new Interface global brand debuts along with the new Metropolis collection.
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