Interface Launches Website About Sustainability

Boston, MA, Nov. 21, 2008 – Interface Inc. and its principal brands, including Bentley Prince Street, FLOR and InterfaceFLOR, have launched MissionZero.org, an Internet community and dedicated the growth of sustainability and environmental awareness.

The site includes news, interactive education, social networking, peer-to-peer interaction and partnerships with key corporate and industry stakeholders.

“We launched MissionZero.org at Greenbuild because it is the epicenter for thought leadership in the environmental movement,” said John Wells, president of Interface Americas.

Interface brings a long history of environmental advocacy to MissionZero.org, but the site is not sales or product focused. Rather, it is a network that promotes education, dialog and empowerment.

“We view MissionZero.org as a living community that will elevate the conversation around sustainability,” Wells said.

“As the environmental movement transitions from grass roots to mainstream, it becomes critical to provide those who seek knowledge with transparent and valuable sources of information. This is another large step towards InterfaceFLOR’s Mission Zero promise to eliminate any negative impact we may have on the environment by 2020.”

Interface launched the site with several founding partners, including the American Society of Interior Designers, the International Interior Design Association, the Pew Center on Global Climate Change, and the World Resources Institute, all of whom recognize the value of furthering education about, and their commitment to, sustainability.

Partner companies and organizations will provide direct content to MissionZero.org as well as links to white papers, case studies and other resources found among their own websites.

“We were eager to partner with Interface on MissionZero.org, knowing that this site will have a long reach beyond those we can influence through our members and the organizations they touch,” commented Thom Banks, deputy executive director for ASID.

“As our members know, it can be an overwhelming task to educate those new to the ideas around sustainability, and the amount of confusing and misleading information in the marketplace is an on-going challenge.”

Content on MissionZero.org will stream from multiple resources, from news organizations to environmental and policy experts, to user-driven contributions.

“We made a conscious decision to develop this site around a broad subject matter, with all topics viewed through the lens of sustainability,” Wells said.

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