Interface Launches Residential Carpet Tile

Atlanta, GA, Mar. 13--Interface, Inc. has launched InterfaceFLOR, Inc., a new company created to bring high style modular floorcovering to the residential market. Beginning mid-March, InterfaceFLOR tile will be sold directly to consumers at www.interfaceflor.com and by catalog. “InterfaceFLOR brings Interface's modular expertise, environmental leadership, product innovation and speed-to-market to a new, residential customer base," said Daniel T. Hendrix, president and CEO of Interface, Inc. "We believe InterfaceFLOR has the potential to transform the way consumers perceive, use and purchase floorcovering." "With the successful launch of InterfaceFLOR, we hope to create not only a new design option for consumers, but also a new residential floorcovering category," added Greg Colando, president of InterfaceFLOR, Inc. Due to its modularity, InterfaceFLOR tiles can be rearranged easily to transform the look of a room to fit any season, mood or furniture layout. Additionally, InterfaceFLOR is quickly replaceable and easily cleanable--individual tiles can be washed in the sink. Consumers have the freedom to install InterfaceFLOR on most surfaces (linoleum, vinyl, hardwood or concrete), and the product can be used in almost any room in the home. To simplify the purchasing process, InterfaceFLOR has created pre-packaged area rug and wall to wall options in a variety of colors, patterns and textures. Beginning in mid-March, InterfaceFLOR will offer direct-to-consumer sales by catalog and website, allowing shoppers to buy floorcoverings when and where they want. Featuring the full InterfaceFLOR product line in an extensive gallery of photos, the catalog and Web site will provide helpful hints and examples from interior designers. The Web site will feature an easy-to-use, intuitive layout to help shoppers visualize the array of possible InterfaceFLOR patterns and arrangements on-screen and preview their selections before they buy. The product will be delivered to their doorsteps in compact boxes allowing for easy installation. Known as one of the most environmentally responsible manufacturers in the world, Interface instills its corporate mission in InterfaceFLOR. The product is designed to be less wasteful; consumers can replace individual tiles when they become stained or worn and ship them back to InterfaceFLOR for recycling.

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