Inside Edge Names SVPs, Expands Market Focus

Minneapolis, MN, Oct. 15, 2010--Commercial flooring contractor Inside Edge Commercial Interior Services has named Bill Graves senior vice president of sales, national accounts.

Graves was previously the senior vice president of sales for Mohawk Industries, responsible for managing the sales teams in the Eastern and Midwest Divisions and Canada, and implementing the sales team merger across all Mohawk brands.

Specific services provided by Inside Edge include material sourcing, nationwide installation and project management.

Inside Edge also said that it is expanding its offering beyond its national account customer base and is now providing flooring services to customers with single or regional facilities.

The company has set up operations in the New York metro market, Washington, D.C., Chicago and Minneapolis and will continue to expand into other key cities in 2011.

Lisa Bien-Sinz, formerly of General Electric, has been chosen to head this new division as as senior vice president of sales, local markets.

Bien-Sinz was the senior marketing officer of home improvement for GE.