IMC Expands Buyer Services Team, Launches Atlanta Call Center

High Point, NC, June 18, 2019-International Market Centers (IMC) is expanding its buyer services team by focusing new and existing staff with expertise in four primary market categories-gift, home decor, furniture and apparel-and launching a new, in-house outbound call center in Atlanta to directly service more buyers each market cycle.

IMC’s buyer services team now features category specialists tasked with supporting key and national accounts across primary product categories to strategically grow market attendance. They work across IMC’s campuses, providing one-on-one contact with buyers and serving as IMC’s liaisons to nearly 100 regional, national and international buying groups and associations. The team is vice president of buyer services, Cindy Henry; director of buyer services, Sarah Hilton; national accounts manager for apparel, Michelle Harrison; key accounts manager for furniture, Leigh Chastain; key accounts manager for home décor, Logan Avidon; design services manager, Tasha Norland; and retail services manager, Marisa Walker.

The opening of a new Atlanta-based in-house call center builds upon the success of IMC’s existing call center operations in Las Vegas, which has grown market attendance by more than 50% since its inception eight years ago. 

Five Atlanta-based full-time call center representatives are dedicated to buyer outreach for IMC’s major gift and home décor markets, six apparel markets and open-year-round design center in AmericasMart Atlanta. They will provide one-on-one contact with key retailers and designers to identify their market needs and product preferences.

The Atlanta International Gift & Home Furnishings Market takes place July 9 to 15. 

Related Topics:The International Surface Event (TISE)