IICRC Clarifies Relationship to Cleantrust

Vancouver, WA, April 23, 2012 -– The Institute of Inspection, Cleaning and Restoration Certification has released details surrounding the transition to return its name to the IICRC, keeping the cleantrust as the service mark of the organization.

Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer-facing materials, allows the organization to build on its more than 40-year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries, the group said.

The IICRC will continue to issue certifications, write and promote standards, and approve schools and instructors. All industry communications will refer to the organization as the IICRC.
 
Using the cleantrust logo as a service mark will enable more name recognition and end-user awareness outside the industry, which has been cited by registrants as one of the organization’s greatest challenges, IICRC said.

With the cleantrust logo and patches, IICRC technicians will be easily recognizable as consumers look for and trust symbols of technical proficiency and high ethical standards, the group said.
 
From now on, whenever the cleantrust is listed, it will be noted that it is an IICRC program, linking the two together.