IICRC Changing Name to The Clean Trust

Vancouver, WA, Oct. 17, 2011 -- The Institute of Inspection, Cleaning and Restoration Certification has changed its name to The Clean Trust.

The change was announced at the fall 2011 Meeting & Instructors Symposium.

Along with the new name, a new, updated, branding campaign will be rolled out in the coming year, the institute said.

“The Clean Trust lets people know exactly what we do, in a business-like, technical, professional way," said Paul Pearce, The Clean Trust chairman.

"We train. We set the standards. We certify. We vouch for a technician’s ability and professionalism and thereby ease our customer’s worries and concerns.”

The Clean Trust’s focus on cleaning, restoration and inspection, its three core areas of expertise, will remain the same as the IICRC.

Additionally, the certification and standards on which the IICRC has built its reputation will remain at the core of the organization.

The Clean Trust will continue as an ANSI Standard Development Organization (SDO) and pursue the development of standards for the industry as a whole, aiming to provide the most up to date education for its registrants.

“The leadership discussed at length the benefits of a name change and ultimately decided that it was in the best interest of our registrants to move forward with a new name,” Pearce said.

“The name, The Clean Trust, reflects our mission to identify and promote an international standard of care that establishes and maintains the health, safety and welfare of the built environment.”

The Clean Trust signifies the expansion and growth of the IICRC, the organization said. For almost 40 years, the IICRC has built a strong reputation within the cleaning, restoration and inspection industry, but there has been an unclaimed opportunity to gain momentum with other audiences, particularly the general public.

The change to The Clean Trust name provides additional marketing opportunities for the organization to continue to propel its growth.

Materials with the new name and an updated design will gradually rollout through the next year.

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