iFloor Launches $1M Warranty

Tukwila, WA, November 2, 2007--iFloor is offering a $1 million limited warranty designed to protect its customers from policies that exclude warranty coverage from online purchases.

The policy, which goes into effect immediately, offers up to $1 million of coverage if a customer's hardwood or laminate flooring warranty claim is denied specifically because the consumer bought the products online. It is complimentary for every iFloor customer, and extends the same terms as the original product warranty.

iFloor CEO Steve Simonson developed the program to combat "scare tactics" used by manufacturers of hardwood floors and laminate flooring. "Their idea is to discourage you from buying at a discount!" wrote Simonson in his blog "It's About Flooring".

"This is not right! You deserve to save money! So we're going to take care of this problem once and for all."

Under iFloor's new warranty, a key provision allows iFloor to "seek justice" for the customer in the event of legal action. According to Simonson, "I'm putting iFloor's money where my mouth is."