Honeywell Set to Roll Out Initiatives at Surfaces

Dalton, GA December 20--Honeywell Nylon will be unveiling a number of new business initiatives at Surfaces. From a new high-fashion, designer-influenced collection to an incentive-packed spring promotion and new looks for one of its most enduring Anso brands, Honeywell Nylon’s initiatives set the stage for a dynamic entrance into 2005. "Surfaces has always provided a great forum for us to communicate some of our most important business-driving and marketing plans for the coming year with our mill customers and dealers, and this year is no different," said Ann Merino, residential advertising and merchandising manager for Honeywell Nylon." Among the new initiatives Honeywell Nylon will be announcing at Surfaces will be: New Couture Collection: Shaw Industries’ Couture collection introduces highly styled products made with Anso Caress nylon. Products for this phase of Couture are featured on new 36” panel cards with colors updated to the latest fashion trends. These fashionable styles reflect the taste of today’s woman and provide dealers an exceptional and relevant collection of fabrics. Second Annual Spring Sales Event: Beginning April 1, and running through May 31, 2005, the Anso Nylon Spring Carpet Sale, "Rooms in Bloom," will provide qualified Anso Advantage Account (AAA) dealers the opportunity to drive more in-store traffic through a customer-targeted, design-themed sales event. Among the multiple benefits to the sale, participating AAA dealers will receive an 85 percent reimbursement on specially prepared and provided Anso Nylon Spring Carpet Sale print ads, in-store point of purchase materials, retail sales incentives, plus a special financing rate of 12 months, no payments and deferred interest from GE Card Services. The sale provides AAA dealers a unique opportunity to begin 2005 with a strong sales push. New Look for Anso CrushResister nylon: Beginning with all fall 2004/winter 2005 product introductions, two classic favorites, Anso CrushResister and Anso CrushResister TLC, will have an all-new look and refined message. The two Anso CrushResister brands, highly popular industry mainstays for the past 13 years, will both feature revamped logos to represent the increased demand for soft products while providing consumers a specific performance technology, such as Honeywell Nylon’s patented CrossBond and Fusion technologies. Exemplifying its leadership and ongoing support for the floor covering industry, Honeywell Nylon is a Surfaces 2005 Promotional Partner.

Related Topics:Shaw Industries Group, Inc.

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