Home Solutions Launches Value-Added Products at Bu
Marietta, GA, February 8, 2006--Home Solutions by FloorExpo received a favorable response from builders attending the International Builder Show held January 11-14 in Orlando, Florida.
Home Solutions’ focus at the show was on two programs designed to better educate and enhance the homebuyer’s experience: Home Solutions Homeowner Education (HShe) and Home Solutions Interactive (HSi). HShe is an exciting knowledge-based DVD that made its debut at the show.
The interactive program helps establish realistic product expectations by showing new homebuyers how different types of flooring, countertop, and cabinet products will perform. It is a customizable program that can be used by builders and member businesses as a stand-alone tool or as a companion to HSi--Home Solutions’ extensive online design center software.
HSi is a Web-based program that prepares the homebuyers for their first design appointment by educating them on the benefits, features, natural characteristics and limitations of different flooring types. It also helps them select products that fit their lifestyle and explains how to clean and care for their new floor. New to HSi is an Idea Gallery section, which enables homebuyers to access their new neighborhood online and view the model home.
“We are continually adding to and enhancing our programs to maximize member’s competitive edge,” says Kathy Van Pelt, director of marketing technology for FloorExpo. “Builders and developers attending IBS were extremely impressed with the value-added products we offer. Technology tools, like HShe and HSi, strengthen relationships between members, builders and homeowners. What’s more, they impact the bottom line by improving customer satisfaction, reducing warranty claims and encouraging upgrades.”
“The NAHB does a tremendous job organizing this show,” adds Jay Smith, vice president of FloorExpo. “They continually attract a rising number of contractors, builders and developers from across the country. It is a key industry event that catapults our exposure and helps build our brand image at regional and national levels.”
