Atlanta, GA, June 24--The Home Depot said Monday it has made a deal with ESPN to design and build a new set for the sports network's popular college football pre-game show.
The agreement calls for Home Depot's logo to be placed in a prominent position on the new College GameDay set. There also will be commercial spots, a series of Home Depot-sponsored features during ESPN programming and a special seating area on the set for associates and guests.
Atlanta-based Home Depot, the nation's largest home improvement chain, will receive marketing and advertising rights within ABC's Bowl Championship Series and the opportunity to run special promotions and advertising around each of the four BCS games, including the 2004 National Championship game at the Sugar Bowl in New Orleans.
