Healthier Choice Concentrating on Branded Products
Dalton, GA, March 8--Healthier Choice Flooring announced on March 1 that it ceased manufacturing carpet cushion and acoustical underlayment for Daltonian Flooring effective immediately. Healthier Choice manufactured millions of square feet of premium underlayments for Daltonian each year under the trade name of Daltonian Cushion, according to Healthier Choice’s president, Craig Poteet.
Poteet indicated this was a strategic decision to concentrate on Healthier Choice branded products rather than private label goods manufactured for other companies. "We are committed to selling our own products through wholesale distribution. Our arrangement with Daltonian was financially beneficial but did not figure into our long-term strategy."
Poteet stated further that, "Much of our success can be attributed to our new partnerships with quality wholesale distributors. We will continue to strengthen our distributor network as we introduce new products in 2005."
