Hardwood Flooring Summit Features BR-111's Racine

Atlanta, GA, July 7, 2008 -- BR-111's Director of Technical services, Jack Racine, will be a speaker at the Hardwood Flooring Summit Aug. 14-17.

Racine will also present a "Water and Wood" class.

The educational conference will host 40 expert speaker and instructors.

Racine stressed the importance of education within the hardwood flooring industry. When asked why retailers should attend he said, "Education is everything in this industry. It scares me when dealers or installers say 'They've been doing this for twenty-eight years', because sometimes retailers are closed to training because they've seen it all.

"Many dealers and installers don't understand what acclimation of hardwood flooring really means, or why it is critical to understand acclimation. People who have worked with hardwood flooring for many years are unfamiliar with FSP, EMC, and OD, or even what a moisture content percentage chart is."

The Hardwood Flooring Summit will include speaker sessions, 45 breakouts, panels, and debates between industry experts. There's also a claims, inspection report writing, and photography course, which is being held Aug. 12-13.