Gerflor Unites Three Brands in Meeting for First Time

Chicago, IL, May 2, 2017-Gerflor USA, Sport Court and Connor Sports came together recently at its first-ever combined sales meeting since joining forces under the Gerflor umbrella in 2014.

The meeting was held with the goal of energizing and empowering the company’s sales force to share best practices, cementing their commitment to customer service and success.

At the core of all three brands is a history of innovation. Connor Sports, official court supplier of the NCAA Final Four, and Sport Court, the original modular sport tile, complement the segment-specific solutions of Gerflor’s product offering, including Mipolam, the original homogenous sheet flooring, and Taraflex, the original resilient sports flooring. Together, they further strengthen Gerflor’s overall reach and recognition within the U.S. market.

Though each brand serves different markets, they share the same mission: to better assist customers. To do so, Gerflor is streamlining processes across the brands in multiple areas, including finance, operations, human resources, information technology and marketing.