Barnwell, S.C., April 17, 2006--Formica Flooring re-launched nationwide today, returning the high-end laminate flooring brand to specialty retail stores. The brand is backed by extensive distribution agreements that ensure distributors and retailers of access to products, comprehensive marketing materials, top-of-the-line displays and advertising support.
Kronotex USA, which last year opened a new laminate manufacturing facility in the U.S., has acquired the licensing rights to use the Formica brand and has worked closely with Formica Corporation on developing an innovative, high fashion collection of products exclusively for specialty retailers.
“This one-two punch of manufacturing excellence and brand name recognition allows the new Formica Flooring brand to take its place at the top of the premium flooring category,” said Norman Voss, president and CEO of Kronotex USA. “Formica Flooring will establish itself in the marketplace with the best decors, designs and layouts. And it will become the distributor and retailer favorite through production and distribution muscle and extensive marketing support.
Kronotex USA’s parent company, KronoGroup Switzerland is the world’s largest laminate flooring manufacturer. For more see: www.formicaflooring.com.
