Atlanta, GA, March 8--Halo Floors and the European flooring division of Forbo International have entered a marketing partnership to promote and sell the Halo luxury vinyl tile product line in Europe.
The line, which encompasses 36 woods, 33 stones and 58 specialty products, is aimed at the commercial specifier and was created with a European eye for styling by Mary Docker, ex-Ceo of Amtico International.
"The styles in the range are global in appeal, the production quality is world class and this is what drew Forbo to the line," said Docker. "This product line will give Forbo an entrée into new market segments particularly retail.
"Now a North American designer has the advantage of being able to specify Halo Products not only in this country but for retail expansion overseas, and vice versa," Docker said.
Previewed recently at Euroshop in Düsseldorf, the line was extremely well received by the visiting specifiers who were also able to appreciate both the Halo line and Forbo’s portfolio of products ranging through linoleum, sheet vinyl, safety flooring and wood, according to Halo Floors.
