Focus Groups Show Carpet Facts Are Vital

Nashville, TN, February 22, 2008--The more factual information women know about carpet, the more likely they are to buy it, two focus groups in Nashville hinted last week.

In two separate consumer focus groups conducted by the Carpet and Rug Institute, women’s attitudes about carpet as a residential flooring surface improved when they were given objective information about the overall benefits of living on a carpeted floor.

The women included recent purchasers of floorcovering and others who are preparing to buy.

The women were given information about everything from the acoustical properties of carpet to the impact carpet has on indoor air qualities.

In both focus group sessions, women were asked for their opinions about the positive and negative attributes of carpet. After they were exposed to designer visuals and factual headlines that dispelled some of the myths about carpet, both test groups revealed they were more interested in decorating their homes with carpet.