Florida Tile Opens Revamped Miami Design Center

Doral, FL, May 28, 2010--Florida Tile has opened a newly revamped Miami-area design center and retail outlet,  officially ushering in the company’s new image standard to be adapted for its stores nationwide.

According to Florida Tile’s Director of Marketing Sean Cilona, the Miami-area store was selected for revamping first since the region is different from other markets due to its cultural mix and huge variety of tastes in décor, specifically tile for home and commercial settings, and also because of the competitive nature.

“The new, emerging product looks, the new look of Florida Tile as a whole and our desire to project that new image in a retail setting all came together in this store,” Cilona said.

“In fact, we were able to incorporate many best practices from our stores around the U.S. and create a true and proven look for our store and our brand.”

The 3,000-square-foot showroom incorporates the best of Florida Tile’s stone, ceramic and porcelain lines, in some cases designs that now sell only in the trendy and highly competitive Miami area.

“This is the first time we have done this,” Cilona said, “and we plan to apply the market-specific
uniqueness to each of our 22 stores nationally.”

"Florida Tile’s total investment on this project has been in excess of $750,000, and it was completed in time to become the first newly designed Florida Tile showroom."

“You can see from looking around the store that we are dedicated to the designer, architect and builder; this environment does one thing and that is to speak the design language.”