Flooring Industry Survey Results Coming In January
St. Louis, MO, December 9--For the first time ever, FlooringKnowledge.com and Flooring America have partnered to conduct a flooring industry survey that will gather first-hand information on the status of flooring retailers today.
The results of this survey, along with additional Flooring America and CCA Global Partners market research, will be presented at an exclusive recruitment symposium on January 5 and 6, 2005 in Nashville.
FlooringKnowledge.com issued the survey at the beginning of December 2004 to thousands of independent flooring industry business owners. The survey inquired about the industry, competition, advertising and promotion, store conditions, business size and growth, and future plans.
The results will provide beneficial insight to retailers on where their business stands in comparison to the industry. Retailers can then utilize this information to determine what areas of business in which they excel and what areas could use more attention. Flooring America and FlooringKnowledge.com will instruct retailers who attend the symposium on how to leverage this information to grow their business and increase profits.
"We hope that the results of this survey will give business owners valuable insight about their competition and thus help them to make better business decisions to keep them on top," Vinnie Virga, Flooring America president explains.
The new informational flooring web site, FlooringKnowledge.com features the latest trends and issues in flooring, including articles and tips that not only benefit the consumer, but also serve as a great resource for sales professionals.
The site features independent industry information on many topics from color and design to installation, care and maintenance, and do-it-yourself tips. Plus, the site conducts online polling to keep in touch with customers’ changing opinions.
Flooring America sponsors FlooringKnowledge.com as part of their ongoing support to the flooring business. "The better informed consumers are, the more ready and willing they'll be to make a purchase when they visit a store."
While Flooring America sponsors this web site primarily for consumers, it hopes that the survey findings will help the industry as a whole.
Flooring America continuously conducts research to benefit their members and to develop exclusive key support programs that promise to drive business and increase profits for them. These programs include Revelation, a state-of-the-art operating software, National Advertising, Training and How To’s, New Fixtures and Displays, Targeted Marketing, Member Support through the Neighborhood Network, and Business Management.
