Flooring Expert To Showcase New Title At BookExpo
“Customers need to feel understood and appreciated,” says Allman who is Dean of Mohawk University and President of Allman Consulting and Training based in Atlanta. Sam’s expertise is derived from over 40 years of retail sales experience in the flooring industry. Sam’s career in sales started on the ground floor-literally-as a nine year old helping his father install carpet for the family business. Since then he has owned his own flooring company, been a top-producing salesman at two prominent retail distributors, and was recruited to become Vice President of Total Quality Training and Development for Mohawk University. In 1995 he became the Dean of Mohawk University, a corporate training company and was responsible for creating the entire sales training curriculum for the university. “When sellers focus too much on making the sale, they ignore the needs of the customer and send them running into the outstretched arms of the competition. However, when consumers are genuinely cared for, they become loyal to one brand and continue to value their relationship with that business no matter what the new store springs up around the corner.”
In Heart and Mind Selling Allman takes the reader through the steps of making this “loyalty sale.” His methods, which have been endorsed by business coaches, leadership experts, and even a McDonald’s® franchise owner, are reputed to significantly improve long-term sales returns.
“This is such an incredible book,” says Paige Stover Hague, President of Acanthus Publishing. “Sam’s methods approach selling in such a practical, innovative way that I’ve even found instances to incorporate his advice into my daily life. It truly is a must-read for professionals across the board, whether they are retail sellers or not.”
Michael D. Brown, author of Fresh Customer Service agrees. “Heart and Mind Selling offers a great new perspective. Allman demonstrates that it is not enough to just satisfy the customer. The aim should be to turn the customer into a loyal advocate. This customer will, in turn, come back again and again. But most importantly, she will be a walking billboard for you, showcasing your level of expertise via word of mouth.”
At the BEA, Heart and Mind Selling will join authors, literary agents, librarians and publishers from all over the globe in what is considered the largest selection of English language titles in the world.
For more information, to schedule Sam Allman for an interview, or to receive a review copy of Heart and Mind Selling please contact: Catherine Pappas,Catherine@IctusInitiative.com (617) 717-8294.
Related Topics:Mohawk Industries, The International Surface Event (TISE)