Flooring America Members Get E-Commerce

Waltham, MA, March 6, 2009--Blueport Commerce has set up e-commerce for Flooring America members, one of the largest retail cooperatives in North America.

Blueport Commerce is providing Flooring America with a complete suite of e-commerce products, including the development and management of over 600 Flooring America e-commerce websites.

“Blueport Commerce’s deep understanding of how to transact considered purchases online has allowed us to offer our customers a best in breed online experience,” said Vinnie Virga, president of Flooring America.

“Customers can browse our extensive selection of flooring solutions and take advantage of custom, local installation as part of a seamless online purchase process.”

Blueport Commerce has enabled these online retail capabilities for Flooring America’s more than 600 independently owned and operated stores.

Through its unique franchise module, Blueport Commerce has developed fully integrated e-commerce websites for each independent location, including store–specific URL’s and site content, custom pricing and promotions, and order management.

Common functions such as maintenance of the online catalog, payment and order processing, and online strategy are provided centrally by Flooring America’s corporate office. This integrated system enables the 600 Flooring America stores to maintain their unique, local identities, while taking advantage of the massive scale of the Flooring America cooperative.

Flooring America's parent company, CCA Global Partners, wants an Integrated Marketing Strategy, which begins with understanding the customer and creating ways to help them realize their personal goals.

"An integrated online and offline shopping experience benefits consumers by saving their time and money," said Dean Marcarelli CMO of CCA Global Partners.

"To be effective, it requires a deep understanding of the customer. The Blueport Commerce e-commerce platform will provide this customer data, as well as a powerful marketing tool to tailor our products and services to customers’ home improvement projects."