Flooring America Launches Shop at Home Service

Manchester, N.H. October 12, 2007-- Flooring America and Flooring Canada will roll out a Shop At Home service this month to meet the booming demand for this fast-growing segment of the flooring industry.

Flooring America and Flooring Canada’s Shop At Home is one of the cooperative’s major fall initiatives to extend the FA/FC brand into the red-hot home-shopping market. Each FA/FC member will independently operate its home-shopping service to ensure responsive, personalized service backed by a local bricks-and-mortar store.

“This approach represents an important expansion of our business to serve those customers who demand convenience but also want the same service, price, and expert advice they’ve come to expect whenever they walk into a Flooring America or Flooring Canada store,” said Flooring America president Vinnie Virga.

All Shop at Home products will feature a signature brand and offer a full range of flooring styles, performance, and pricing. Flooring America and Flooring Canada’s enhanced warranties— including the exclusive Confidence Plus warranty that guarantees replacement for any reason up to 60 days after installation—will also be available through Shop At Home.

“We have many distinct advantages over competitors,” Virga noted, “including signature brands, exclusive warranties, low finance rates, and expert design advice. Plus, every Shop At Home business will be backed by a local flooring store, which means great customer service from flooring pros who are deeply involved in their communities.”