Manchester, NH, August 27--Flooring America serves customers and members around-the-clock, every day of the year through the completely redesigned website, FlooringAmerica.com.
A total, interactive experience, FlooringAmerica.com provides visitors with the visual appeal and content they want, and the easy access and navigation they need. With loads of tips and ideas, lessons on quality, and interactive quizzes, FlooringAmerica.com visitors can now shop, learn, and compare to best determine the right product for their individual needs and preferences—all in the convenience of their own home.
“The new website is our latest initiative as we continue to improve our brand and expand our capabilities,” said Evan Hackel, president of Flooring America. “We’re dedicated to serving all of our customers’ needs. In addition to quality, service, and performance consistency, they want good information, and our new online world gives that to them.”
The main enhancements are a wealth of informational features, educating customers on products and services prior to visiting their local Flooring America showroom. Website visitors can now research every floor-covering category by type and brand name; request a free catalog; review design tips, floor care and cleaning advice; arrange for an in-home design consultation and free pre-measure; apply for Flooring America credit; and obtain driving directions to their nearest showroom.
Navigation of the new site is simple and intuitive, with drop-down menus that make any area accessible with a single mouse click. Menu tabs remain constant on every page, facilitating movement between different areas of interest. A search engine permits customers to immediately locate specific topics anywhere on the site.
Think a website’s ability to search a store’s merchandise for specific colors, textures, and grades of carpet is impressive? Now, Home Emagination, Flooring America’s interactive decorator, does all that and it incorporates all the hard-surface floor coverings carried by the nationwide flooring retailer.
On FlooringAmerica.com, members are able to personalize their marketing messages and store information, emphasizing special inventory, unique customer services, or promote local competitive advantages. Customers can print coupons from store marketing campaigns, read profiles of the showroom personnel, and even apply online for available positions on the store’s staff.
Interested in becoming a Flooring America member? Prospective members of Flooring America will be able to fill out a request for membership information.
