Floor Warming a Hot Trend in Home Improvement

Atlanta, GA, April 27, 2006--Whether fueled by the proliferation of home improvement shows or the growing popularity of design and decorating magazines, American consumers seem to have a big appetite for luxury upgrades in their homes. A recent survey released by the American Institute of Architects (AIA) reported a growing desire by consumers for larger kitchens and bathrooms that are fully loaded with the latest high-end upgrades including heated floors. While heated floors were once a luxury reserved for the rich and famous, times have changed. With recent advancements in electric radiant floor heating and increases in the number of companies handling it, many consumers are discovering that heated tiles and hardwood are more affordable. “We have Speedheat in our living room, and we love it,” says Lisa Merrion of Canton, GA. “Our two little girls really enjoy sitting on the warm floor, and since we are able to warm the area where we spend the most time, we actually use less heat than before." “The idea behind electric radiant floor heating is really quite simple," explains Peter Newman, president of Speedheat U.S. "By installing a heating element under the flooring material, heat naturally rises and warms the room from the ground up with a soothing radiant effect.” Other floor-warming companies are Warmly Yours, Lake Zurich, IL, and SunTouch in Springfield, MO.

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