Atlanta, GA, April 20, 2006--Floor & Décor Outlets of America, has selected BrightWave Marketing, Inc., an email marketing and customer relationship services firm, to manage its online marketing programs.
As part of a collaborative partnership between Floor & Décor’s advertising agency of record, Hauser Group, BrightWave Marketing will create and manage several online acquisition and retention programs, including Email Marketing, Search Engine keyword buys as well as other customer database management and development programs.
BrightWave Marketing will team with Hauser Group creative to deliver compelling and attractive email messages for exclusive store specials, promotions and news to Floor & Décor customers and prospects. BrightWave Marketing will also create targeted search engine programs to attract new customers based on specific keyword searches. Additionally, the company will manage Floor & Décor’s email database, advise on online strategy and work to expand their digital brand and customer reach in the online space.
“Floor & Décor is a national leader in the retail flooring industry and has an enthusiastic and loyal customer base which provides the foundation for very effective online marketing programs,” said Simms Jenkins, principal of BrightWave Marketing. “We are thrilled to partner with The Hauser Group to expand Floor & Décor’s brand in the interactive marketplace with very focused and measurable efforts, like Email Marketing and Paid Search, which are our specialties.”
