Atlanta, GA, April 4, 2007--Floor & Decor Outlets of America today announced its alliance with Genevieve Gorder, famed designer and breakout start of The Learning Channel’s nationwide phenomenon “Trading Spaces” and “Town Haul.” As Floor & Decor expands, their focus on design expands as well. The alliance is the perfect marriage. Both brands share a similar philosophy – to deliver a quality design experience to their customers and make design accessible to everyone.
Since its inception in 2002, Floor & Decor has literally created a new market within the home improvement category. In the process, the company has changed the customer’s perception of, relationship to, and the way they buy hard flooring products for the home.
Unlike many home improvement retailers who offer a mix of in-stock and special order hard-surface flooring, Floor & Decor’s concept is built upon unmatched selection, low pricing and in-stock inventory of high quality goods that can be purchased and taken home the same day. In-store vignettes of kitchens, baths and other living areas are created by designers, offering inspiration to do-it-yourselfers and those who will be hiring an installer.
Floor and Decor Outlets of America has ten retail locations including its home base of Atlanta, as well as Dallas, Denver, Houston, Jacksonville, Las Vegas, Phoenix, Pompano, San Antonio and Tampa. Additional expansion plans in 2007 include Austin, Texas; Columbus, Ohio; Los Angeles; New Orleans; and Orlando.
