Flavin's Surfaces Seminar About Marketing to Women

Las Vegas, NV, Jan. 29, 2010--Patricia Flavin, senior vice president of marketing for Beaulieu of America will conduct a one-hour seminar at Surfaces 2010 on the topic of marketing to women.

Her presentation is part of the Surfaces Educational Program that runs
throughout the event starting Feb. 1.

The industry has long understood that the female consumer makes the vast majority of purchase decisions regarding floor covering. However, manufacturers and retailers often struggle to effectively market to women.

Flavin helped launch the Bliss brand of carpet at Surfaces 2008.

“Marketing to the Ultimate Power Consumer: Women” is from 12 to
1 p.m on Wednesday, February 3rd

Related Topics:Beaulieu International Group