First Ever How-To Install DVD for Woven Carpet Rel

Syosset, NY, December 15, 2006--Stanton Carpet introduces the industry’s first-ever instructional DVD for woven carpet installation. The new Stanton woven installation DVD is approximately 23 minutes in length. The first segment offers a detailed overview of preparation, expectations, characteristics and tools, as well as do’s and don’ts. The segments that follow feature comprehensive information and actual instruction installing face to face woven, flat woven, flat woven with heavy accents and wilton woven loop pile. Stanton’s quality control and operations team were responsible to ensure the content, illustrations, techniques and production were perfected and worthy of our dealers’ time. “This DVD will be a valuable asset to our dealers, and their installers, as well as an invaluable contribution for the woven product category,” said Cohen. “We are excited to make this DVD available to Stanton / Royal Dutch accounts at no charge through our sales force. We will continue to strive in the development of ideas and programming to provide ‘best in class’ customer service” asserts Cohen. As a company, Stanton prides itself on unparalleled customer service; in the field, on the phones, high in stock ratios, expedited shipments, quick claims resolution, rug fabrication services and of course, access to educational tools. Following a national field market study to accurately and precisely portray the best woven installation techniques with the highest level of integrity, Stanton brought together the proper production players including certified CFI Master installers, CRI and FCICA certified including a copywriter of key CRI installation instructions. “We entertained varying educational tactics including seminars and off the shelf instructional videos but soon realized this common need for woven installation information was anything but common,” he asserts. Stanton sought out to do as they so often do with product development, to create something that simply did not exist; in this case, a comprehensive woven installation DVD.