Pasadena, CA, June 13, 2006--The first web-based Customer Relationship Management (CRM) program designed specifically for flooring businesses was launched this month by Floor Covering Soft. The initial rollout focuses on increasing marketing and sales productivity via FloorLink.net, similar to SalesForce.com, but tailored specifically for the flooring trade.
The FloorLink.net CRM system automatically tracks the marketing and sales process from attracting customers to after-sales support. Questions related to the number of leads generated by each marketing campaign, their conversion rate, sales amounts, sales lead assignments, individual sales reps conversion rates, expected sales revenue in the next 30, 60, or 90 days, and others may be quickly accessed through the new CRM system.
A dozen mid-size flooring retailers with multi-store operations have already deployed the new CRM system. "FloorLink enables me to track every dynamic of my marketing and sales activity at any time. It is like hiring both a sales management consultant and IT consultant 24/7, but at a fraction of the cost. It is right on the money," exclaimed Simon Shih, president of Carpet King in Los Angeles.
The president of Floor Covering Soft, Dr. Steven Wang, concurs, "FloorLink.net is a valuable innovation because managing your sales force more effectively directly impacts the bottom line."
Avo Barsoumian, president of Carpet Wagon, with eleven stores and one in-home service center in the Los Angeles area, remarked, "The FloorLink.net CRM system allows us to track sales conversions on a daily basis as we are pretty aggressive at running ads on local radio, in newspapers and on Google's local search. If an in-home field sales rep cannot close a sale on the spot, we will forward that lead to a local store to follow up."
Additional key benefits of FloorLink CRM for flooring businesses include the ability to view and change bids; share price lists, catalogs and office documents among team members; schedule appointments, installations, and repair jobs-- all done online.
FloorLink.net CRM can also be integrated with FloorEstimate Pro 5, the flooring layout and estimating software offered by Floor Covering Soft. Now sales reps can manage their measurements, diagrams, estimates, proposals and schedules under the same online account and have access to them from their office, home, the job site, or the coffee shop.
