Cincinnati, OH, September 7, 2006--Federated Department Stores today begins its largest-ever ad campaign on television, radio, the internet and in print to announce the conversion of 400 May Co., stores into Macy's stores, according to the Cincinnati Business Courier.
The stores conversion, Sept. 9, will result in a coast-to-coast chain of 800 stores, all with the same brands, formats and marketing. For more, see http://cincinnati.bizjournals.com/cincinnati/stories/2006/09/04/daily19.html.
