FCIF Launches "This Is My Story" Campaign
Dalton, GA, September 19, 2022-The Floor Covering Industry Foundation (FCIF) launched a new campaign, “This is My Story," to raise awareness of the FCIF and highlight how the organization makes a difference by providing financial assistance to flooring families battling life-altering illnesses, injuries, and disabilities.
The campaign includes 39 stories that illustrate the life-changing impact of FCIF.
Tammy, whose daughter Megan received a heart transplant at 11 months old and has ongoing medical conditions, shared, “If not for FCIF, I honestly don't know what we would have done. There are no words to thank them for what they have done for us. I pray God just blesses them a hundredfold for what they do for other people.”
After a car accident, Jeffrey, a quadriplegic who is wheelchair-bound, is dependent on his aging parents for care. "Receiving the grant from the Foundation has changed my life as well as my parents' lives because it has eased the burden of them having care for me 24 hours a day," he said.
Sandra, diagnosed with liver cancer and unable to work and pay her bills, stated, "I was on the verge of suicide when FCIF reached out to me regarding the grant. The grant funding relieved a huge amount of stress, and it brought me to life again. Thank you so very much FCIF for helping me live.”
Highlighting real stories, this honest and heartfelt campaign showcases FCIF's impact on the floorcovering industry, from grant recipients and their loved ones to FCIF board and staff members. “This is My Story” reveals that behind every grant is a story of a person fighting one of the hardest battles of their life and another person fighting to save them.
For more than 41 years, FCIF has been a lifeline to the millions of people working in the floorcovering industry, providing financial assistance to those battling life-altering conditions, FCIF’s board is large and diverse, with 33 members representing manufacturers, distributors, retailers, trade shows, and media.