FCEF Promotes Installer Trade at School Counselor Convention

Dalton, GA, July 22, 2022-The Floor Covering Education Foundation (FCEF) recently attended the America School Counselor Association (ASCA) Annual Convention in Austin, Texas. For the first time, the flooring industry was represented at the largest event for school counselors boasting an attendance of over 4,000 counselors and counseling professionals. 

The FCEF team spent three days speaking with attendees of the event. Their message: flooring craftsmen careers are in high demand and offer a great career path for individuals who like to work with their hands, be creative and feel the satisfaction of building something beautiful and functional. 

FCEF came to the event with customized brochures speaking to counselors as well as student-facing handouts that show a simple representation of the flooring craftsman’s career path. 

Pic, L to R: administrative assistant, Tiffany Ketchem; Kaye Whitener, director of operations;  Jim Aaron, executive director; and Bill Blackstock, board member and CEO of the Resilient Flooring Institute.