Dalton, GA, December 9--Faus Group, Inc., a company that has gained prominence in the floor covering industry as a provider of high end laminate to the private label market, announced yesterday that it will be unveiling Faus Floor, a new brand of laminate that will be available exclusively to specialty retailers.
The launch will be made during Surfaces in Las Vegas, January 26th-28th.
At Surfaces, Faus will launch the Masterpieces Collection, which it calls the most complete laminate flooring product line available in the market.
The collection consists of a wide range of wood grain and ceramic designs in various textures and colorways and also includes Faus’ latest innovations and patented technologies and including LongStrip.
LongStrip, which uses the company’s InterPlank design technology, permits the combining of more than two planks to complete one long continuous wood grain strip. The system also features the company's Self-Alignment System, which permits the automatic continuation of the pattern between planks as well as faster and easier installation.
LongStrip’s random pattern lengths reduce duplication of design among planks as it provides a natural look of genuine wood flooring.
The Masterpieces Collection will also be offered in standard plank size and and consistent packaging specifications for ease of transport, handling and storage.
Faus' Masterpieces Collection will be available in Hickory, Oak, Pine and Maple designs, as well as Slates, Stones and Travertines, and will compete in the high end laminate flooring line.
Along with a product line, Faus Floor includes retail services and technical support programs, training and display and merchandising packages. Redesigned web sites also reflect a more fashion-forward company strategy.
To support the line Faus will also be unveiling new redesigned web sites which reflect the company’s new strategy.
Taking a more fashion-forward approach, visitors to the sites will find a wide variety of extras including viewer-friendly color schemes, easy navigation bars, installation instructions and informative merchandising concepts.
