Fabulous Floors Magazine Winter Issue on Newsstand
Ghent, NY, January 21--Timed for the busiest season for interior redecorating, more than 800 Lowe's Home Centers are featuring the Winter 2005 international edition of Fabulous Floors magazine in special promotional displays at the checkout area.
These Lowe's will present Fabulous Floors in a high-profile newsstand display for a month," said publisher Sonna Calandrino, "after which time remaining copies return to the regular newsstand position until the quarterly on-sale period ends."
In its second year and distributed internationally, Fabulous Floors is the first consumer publication dedicated solely to flooring fashion as an interior design element.
"Decorating tastes evolve. Our readers, mostly women, look at the New Year as a time to transform their lives and homes," said Calandrino. "That's why the Winter issue features information and smart ideas to transform every room in the house beginning with fabulous-looking floors. We've got ways to turn those ideas into reality with not only the latest in flooring but also paint, fabric and interior design."
Other articles include 20 steps to successful makeovers by a member of the American Society of Interior Designers... the latest in carpet, hardwood, ceramic tile, laminate, area rugs, resilient floors and window fashions... fabulous home makeovers across America: Boston, Tennessee and Hawaii... what Peter Rabbit has to do with fabulous wool carpet... fun and functional ceramic tile as you've never experienced it... floorcloths get a new lease on life... underfoot at one of TV's hot "reality" shows... buyers' guides to flooring and wool... designer's journal/checklist to keep track of everything.
"Fabulous Floors readers are or soon will be starting a home building, remodeling or decorating project which includes flooring," said Calandrino. "Within our pages, consumers can find out about each flooring category, what's new and how each can be best used, from fashion to day-to-day practicality. We go beyond pretty pictures and product descriptions. Our readers want useful information on fashion, decorating and coordinating their own flooring project, help with the shopping process, answers to questions they wish they could ask the experts, how fresh flooring brings a room to life and where to find flooring fast."
